Struggling to get traction?
Break through the noise by turning your 'why' into a competitive advantage.
On average, brands with a well-defined purpose grow twice as fast as those without.
Brands with strong identities command a price premium of up to 13%.
Source: Harvard Business Review, Millward Brown
Low conversion rates?
Turn casual browsers into committed buyers with purpose-powered branding.
86% of US consumers are more likely to trust brands that lead with purpose.
Brands with high trust scores enjoy a 30% higher likelihood of first-time purchases.
Source: Porter Novelli / Cone, McKinsey
High customer churn?
Turn shared beliefs into customer loyalty gold by locking in on your brand's DNA.
8 out of 10 (82%) consumers
want a brand's values to align with their own
89% of consumers would switch brands to one that was associated with a good cause.
Source: Forbes, Cone
Sending mixed messages?
Trade confusion for revenue-driving clarity with a consistent voice.
Brands that deliver consistent
messaging generate 10-20% more revenue on average.
Brands with a strong purpose and consistency see 25-35% lower customer acquistion costs.
Source: Marq, Bain & Company
Your Brand-Building GPS: Quiz --> Workbook --> Masterclass
Quiz --> Workbook --> Masterclass
Stop spinning in circles. Whether you’re starting fresh or sharpening existing strategies, I've got a 3-step system that will help you cut through the noise. Simple? Yes. Generic? Never.
Build a Foolproof Plan
Define your Essence
Pinpoint Weaknesses
Stop Leaving Money on the Table
Imagine this: In just 4 short weeks, you will have a brand that finally feels authentic to you — where colors and fonts click into place, your story attracts customers, and every strategic choice feels like destiny. No magic bullets, just a step-by-step system to transform your passion into profit.
Course Curriculum
This comprehensive 4-week program will cover:
Week 1
Lay your Brand Foundation
Create a strong foundation for your business by crafting your brand's mission, vision, and values.
Week 2
Connect with your Audience
Identify and analyze your ideal customers to create messaging that truly resonates with them.
Week 3
Create a Consistent Vibe
Develop your brand's unique personality, visual identity, and overall aesthetic to stand out in the marketplace.
Week 4
Align your Passion & Profits
Weave your personal story and brand strategy together to create a powerful purpose-driven statement.
Imagine this: In just 4 short weeks, you will have a brand that finally feels authentic to you — where colors and fonts click into place, your story attracts customers, and every strategic choice fuels your bottom line. No magic bullets, just a step-by-step system to transform your passion into profit.
Stop Leaving Money on the Table
25+
Years Experience
>1K
Product Launches
>15
Industries
100's
of Founders Advised
01
Purpose-Powered Strategy
Turn your "why" into ROI with a brand strategy that marries mission and margins
02
Authentic Brand Voice
Develop a signature tone that makes your customers say "You had me at Hello!"
03
Engaging Brand Narrative
Convert casual browsers into loyal customers with authentic storytelling
04
Distinct Visual Identity
Craft memorable materials that make your competitors fade into the background
What you Get
Describe the product here. Include important features, pricing and other relevant info. Consider adding an image or video of the product.
01
Describe the product here. Include important features, pricing and other relevant info. Consider adding an image or video of the product.
02
Describe the product here. Include important features, pricing and other relevant info. Consider adding an image or video of the product.
03
Why Purpose-Powered Brand Leaders Choose Amy
Kate Alpert
Chi Pham
Craig Schneider
Alison Arnoff
Julia Simmons
Bridget Hobson
Poppy Farsijani
Swipe Left to See More Testimonials
Amy Zwagerman
Meet your Instructor
Creator, The Brand Blueprint I Fractional CMO & Architect of Unforgettable Brands
Hi, I'm Amy! I’ve spent 25+ years helping Fortune 500 giants, startups, and scrappy entrepreneurs crack their brand code. Now, I’m distilling everything I’ve learned—from launching blockbuster entertainment campaigns at Paramount, MGM, and ESPN to advising founders via Techstars, Plug-and-Play, and Pepperdine Most Fundable Companies—into The Brand Blueprint, a live + on-demand program that turns your “why” into marketing that converts.
What makes this program different?
Your AI Brand Wingman: A custom GPT trained on my frameworks to brainstorm ideas, polish messaging, and troubleshoot 24/7.
Fortune 500 Strategy, Startup Speed: No theory—only battle-tested systems I’ve used for clients like ESPN and tech disruptors.
Live Brand Clinics: Interactive Q&A sessions where we tackle your biggest messaging hurdles in real time.