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The Launch Box Founder Amy Zwagerman

Are you ready to  supercharge  your marketing? 

If you want your marketing to have more impact, stop doing the same thing as everyone else and create a strategy fueled by your  passion + purpose  instead.

 passion+purpose

WHY

Passion + purpose is what makes your brand unique -- it's the inner voice that made you want to start a business in the first place, it's the thing that motivates you to keep going every day, and it's what turns an average run-of-the-mill strategy into something  extraordinary.  

  • Businesses with a unique and memorable identity can more effectively set themselves apart, leading to increased performance.

    Chart showing that brands with a well-defined & articulated purpose grow 2 times faster than those without

    On average, brands with a well-defined & articulated  purpose  grow twice as fast as those without

    Source: Harvard Business Review (2021)

  • Aligning your marketing strategy with your purpose tells customers what you stand for and gives you a memorable story to tell. 

    Chart showing that brands with consistent messaging generate more revenue than those that don't

    Brands that deliver  consistent 

    messaging generate an average of 10-20% more revenue

    Source: Marq (2021)
  • Consumers expect companies to do good in the world and are making purchase decisions based on shared values and beliefs.

    Chart showing that 8 out of 10 (82%) consumers want a brand's values to align with their own

    8 out of 10 (82%) consumers
    want a brand's  values  to align with their own

    Source: Forbes (2024)
  • Putting 'why' at the heart of your strategy ensures the business operates in alignment with its values and blazes its own trail.

    Chart showing that 63% of consumers prefer to buy goods and services from companies they consider to be authentic

    63% of consumers prefer to buy goods and services from companies they consider to be  authentic 

    Source: Accenture (2024)
The Launch Box Founder Amy Zwagerman.jpg
The Launch Box Founder Amy Zwagerman.jpg

Are you ready to  supercharge your marketing? 

If you want your marketing to have more impact, stop doing the same thing as everyone else and create a strategy fueled by your  passion + purpose. 

Our Team

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Unlock your Marketing Potential

Marketing Jam is your go-to destination for invaluable  marketing insights, tools, and support.  Join today and take your business to the next level.

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Your  Brand-Building GPS:  Quiz --> Workbook --> Masterclass

Quiz --> Workbook --> Masterclass

Stop spinning in circles. Whether you’re starting fresh or sharpening existing strategies, I've got a 3-step system that will help you cut through the noise. Simple? Yes. Generic? Never.

Build a Foolproof Plan

Define your Essence

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Pinpoint Weaknesses

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The Brand
Blueprint

Build a personalized strategy that feels authentically you in this 4-week masterclass based on 25+ years of Fortune 500-tested frameworks. 

Build a Foolproof Plan

Brand Clarity
Jumpstart

Flex your branding muscles with this 10-page workbook full of simple exercises that will help you uncover what makes your brand unique.

Define your Essence

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Pinpoint Weaknesses

Brand Impact
Quiz

Find out where your brand shines--and where it needs work--with this quick 3-minute quiz. Get instant clarity + customized action steps.

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ABOUT

Hi, I'm Amy!

I'm an ex-fortune 500 marketer --> educator --> fractional CMO (try saying that 3 times fast) with 25+ years experience crafting strategies for global giants and startups across more than 15 industries. My superpower? Helping business owners turn their purpose into marketing that cuts through the noise—no cookie-cutter playbooks, just intuition honed by decades of launching everything from blockbusters to tech innovations. 

Before founding The Launch Box, I had a lot of fun working at some of the leading entertainment and sports brands in the world. Their DNA—storytelling, grit, and fan-first passion—struck a chord with me. Now, I channel that passion into helping founders like you  build unapologetic  brands  that are 100% 'unique', 0% 'generic'.

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Image of The Launch Box founder Amy Zwagerman sitting at a table with her computer

25+

Years Experience

>1K

Product Launches

>15

Industries

100's

of Founders Advised

As Seen In

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Forbes Logo
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USA Today Logo
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Connect

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Marketing Community

Join my Substack community--  Marketing Jam -- your go-to spot for marketing insights, tools, & support.

Learn

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Marketing Education

Uplevel your game with one of my signature marketing courses. Next up--  The Brand Blueprint  begins May 8.

Engage

Young Businesswomen

Marketing Leadership

Work with me as a  Fractional CMO or Advisor  to  hone your marketing strategy and get set up for success.

WORK WITH AMY

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is a proud partner of the following startup communities, advisor networks, and small business enablers. Ask me how I can help.

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CLIENTS & COLLABORATIONS

When I say Clients & Collaborations, I really mean it. I make it a point to get to know everyone I work with because I operate as more than a resource -- I'm a part of the team. I can't be an effective marketing leader if I don't know what makes my clients (and their businesses) tick.

Client Spotlight

MARKETING STORIES

Client:

Beauty Go Go

Industry:

Beauty Supply Store Operations;  Technology

Year Completed:

Current

Why  Purpose-Powered Brand Leaders  Choose Amy

Nelson Granados, Executive Director, Pepperdine Institute for Entertainment, Media, and Sports

Nelson Granados

Executive Director, Pepperdine Institute for Entertainment, Media, and Sports
Amy is a strategic thinker with extensive knowledge on media and entertainment. She was instrumental in the conception and creation of our annual report on the state of the industry.
Chi Pham, Founder, Founder's Flow

Chi Pham

Founder, Founder's Flow
Amy understands customers and selects the right mix of messaging, strategy, and branding.
Anna Barker, Cofounder & Chief Creative Officer, Glo Pals

Anna Barker

Cofounder & Chief Creative Officer, Glo Pals
Amy was absolutely incredible to work with. She understands the consumer goods space extremely well and really helped us focus on detailing our story as part of our investor pitch.
Carl Strecker, VP of Design Management, MAX, Warner Bros. Discovery

Carl Strecker

VP of Design Management, MAX, Warner Bros. Discovery
Amy is a very intelligent and highly successful marketing professional. Highly recommend.
Phillip Swan, Founder & Managing Partner, Pi Partners

Phillip Swan

Founder & Managing Partner, Pi Partners
My clients who work with Amy continually impress on me the value she is delivering. Without exception, they enjoy working with her. I can’t recommend Amy enough!
Alison Arnoff, Founder,  Dare 2 Be

Alison Arnoff

Founder, Dare 2 Be
Working with Amy is essential to any startup that wants to increase its probability of success and accelerate its journey. She is insightful, full of positive fun energy, and affable while also being impactful and effective.
Julia Simmons, VP of Marketing, MGM Studios

Julia Simmons

VP of Marketing, MGM Studios
Amy is one of the most innovative and strategic marketing executives I have had the chance to work with.
Kevin Maher, Senior Director of Sales, New Video

Kevin Maher

Senior Director of Sales, New Video
Amy understands the intersection of sales and marketing and uses her experience to enhance the value to retailers and consumers alike.
Rodney Satterwhite, Founder, The Willmoss Company

Rodney Satterwhite

Founder, The Willmoss Company I Executive VP & COO, Genius Products
[Amy] is not only a stellar marketing professional with a keen eye for precisely positioning each nuance in a plan but is a solutions oriented executive, able to identify and provide solid recommendations to solve for systemic and core hurdles for an organization.
Mary Tucker,  Cofounder, Experio

Mary Tucker

Senior Sales Executive, Bisblox I Cofounder, Experio
[Amy] helped us identify opportunities to improve our marketing efforts and provided insights and strategies that allowed us to articulate our goals quickly and efficiently. We highly recommend Amy to any business looking to take its marketing to the next level.
Poppy Farsijani, Journalist, Producer, Founder, and Speaker

Poppy Farsijani

Journalist, Producer, Founder, and Speaker
I have had the privilege of working with Amy on marketing projects... and can definitely attest to her creativity and strategic thinking.
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Amy is amazing, smart, impressive, strategic. She understands the challenges of running a startup and the entrepreneurial journey. We initially hired Amy as an advisor / mentor for the CoFoundersLab community and have been so impressed with her knowledge and skill set that we elevated her to host of our premium member sessions, where she quarterbacks and gives participants valuable marketing advice. Amy is a Business Rockstar.

Steve Lehman

Chairman, CoFoundersLab, Investor, & Serial Entrepreneur

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