passion+purpose
WHY
Passion + purpose is what makes your brand unique -- it's the inner voice that made you want to start a business in the first place, it's the thing that motivates you to keep going every day, and it's what turns an average run-of-the-mill strategy into something extraordinary.
Businesses with a unique and memorable identity can more effectively set themselves apart, leading to increased performance.
On average, brands with a well-defined & articulated purpose grow twice as fast as those without
Source: Harvard Business Review (2021)
Aligning your marketing strategy with your purpose tells customers what you stand for and gives you a memorable story to tell.
Brands that deliver consistent
messaging generate an average of 10-20% more revenue
Source: Marq (2021)
Consumers expect companies to do good in the world and are making purchase decisions based on shared values and beliefs.
8 out of 10 (82%) consumers
want a brand's values to align with their ownSource: Forbes (2024)
Putting 'why' at the heart of your strategy ensures the business operates in alignment with its values and blazes its own trail.
63% of consumers prefer to buy goods and services from companies they consider to be authentic
Source: Accenture (2024)
Our Team
Payton Hillman
Position / Role
Chloe Wilson
Position / Role
Jessica Davis
Position / Role
James Williams
Position / Role
Your Brand-Building GPS: Quiz --> Workbook --> Masterclass
Quiz --> Workbook --> Masterclass
Stop spinning in circles. Whether you’re starting fresh or sharpening existing strategies, I've got a 3-step system that will help you cut through the noise. Simple? Yes. Generic? Never.
Build a Foolproof Plan
Define your Essence
Pinpoint Weaknesses
ABOUT
Hi, I'm Amy!
I'm an ex-fortune 500 marketer --> educator --> fractional CMO (try saying that 3 times fast) with 25+ years experience crafting strategies for global giants and startups across more than 15 industries. My superpower? Helping business owners turn their purpose into marketing that cuts through the noise—no cookie-cutter playbooks, just intuition honed by decades of launching everything from blockbusters to tech innovations.
Before founding The Launch Box, I had a lot of fun working at some of the leading entertainment and sports brands in the world. Their DNA—storytelling, grit, and fan-first passion—struck a chord with me. Now, I channel that passion into helping founders like you build unapologetic brands that are 100% 'unique', 0% 'generic'.
25+
Years Experience
>1K
Product Launches
>15
Industries
100's
of Founders Advised
WORK WITH AMY
is a proud partner of the following startup communities, advisor networks, and small business enablers. Ask me how I can help.
CLIENTS & COLLABORATIONS
When I say Clients & Collaborations, I really mean it. I make it a point to get to know everyone I work with because I operate as more than a resource -- I'm a part of the team. I can't be an effective marketing leader if I don't know what makes my clients (and their businesses) tick.
Client Spotlight
MARKETING STORIES
Client:
Beauty Go Go
Industry:
Beauty Supply Store Operations; Technology
Year Completed:
Current
Why Purpose-Powered Brand Leaders Choose Amy
Nelson Granados
Chi Pham
Anna Barker
Carl Strecker
Phillip Swan
Alison Arnoff
Julia Simmons
Kevin Maher
Rodney Satterwhite
Mary Tucker
Poppy Farsijani
Swipe Left to See More Testimonials
BLOG
Amy is amazing, smart, impressive, strategic. She understands the challenges of running a startup and the entrepreneurial journey. We initially hired Amy as an advisor / mentor for the CoFoundersLab community and have been so impressed with her knowledge and skill set that we elevated her to host of our premium member sessions, where she quarterbacks and gives participants valuable marketing advice. Amy is a Business Rockstar.
Steve Lehman
Chairman, CoFoundersLab, Investor, & Serial Entrepreneur