Brand Clarity Jumpstart

Your Quick Guide to Revealing your Brand's

Superpowers

Take the first steps toward unlocking your brand's potential with the Brand Clarity Jumpstart Workbook-- your personal roadmap to creating a standout brand that will attract and engage your ideal customers.

GET WORKBOOK

Are you ready to unleash your brand's full potential?

This workbook will help you:

Uncover your 'Why'

Gain clarity on your brand's non-negotiables to create a differentiated brand identify that stands out in the crowd.

Get to Know Your Customers

Discover what makes your audience tick to start creating magnetic messaging and offers that convert.

Discover your Brand Voice

Lock in on your brand's vibe to start delivering consistent customer experiences that feel unmistakably you.

Your Brand-Building GPS: Quiz --> Workbook --> Masterclass

Quiz --> Workbook --> Masterclass

Stop spinning in circles. Whether you’re starting fresh or sharpening existing strategies, I've got a 3-step system that will help you cut through the noise. Simple? Yes. Generic? Never.

Build a Foolproof Plan

Define your Essence

Pinpoint Weaknesses

STEP 3

The Brand
Blueprint

Transform your scattered ideas into a profit-pulling brand playbook in this 4-week masterclass based on Fortune 500-tested frameworks.

SAVE ME A SEAT

Build a Foolproof Plan

STEP 2

Brand Clarity
Jumpstart

Flex your branding muscles with this 10-page workbook full of simple exercises to help uncover what makes your brand unique.

GET WORKBOOK

Define your Essence

Pinpoint Weaknesses

STEP 1

Brand Impact
Quiz

Find out where your brand shines--and where it needs work--with this quick 3-minute quiz. Get instant clarity + customized action steps.

TAKE QUIZ

ABOUT

Hi, I'm Amy!

I'm an ex-fortune 500 marketer --> educator --> fractional CMO (try saying that 3 times fast) with 25+ years experience crafting strategies for global giants and startups across more than 15 industries. My superpower? Helping business owners turn their purpose into marketing that cuts through the noise—no cookie-cutter playbooks, just intuition honed by decades of launching everything from blockbusters to tech innovations.

Before founding The Launch Box, I had a lot of fun working at some of the leading entertainment and sports brands in the world. Their DNA—storytelling, grit, and fan-first passion—struck a chord with me. Now, I channel that passion into helping founders like you build unapologetic brands that are 100% 'unique', 0% 'generic'.

SEE SERVICES

Image of The Launch Box founder Amy Zwagerman sitting at a table with her computer

25+

Years Experience

>1K

Product Launches

>15

Industries

100's

of Founders Advised

Why Purpose-Powered Brand Leaders Choose Amy

Nelson Granados

Executive Director, Pepperdine Institute for Entertainment, Media, and Sports

Amy is a strategic thinker with extensive knowledge on media and entertainment. She was instrumental in the conception and creation of our annual report on the state of the industry.

Chi Pham

Founder, Founder's Flow

Amy understands customers and selects the right mix of messaging, strategy, and branding.

Anna Barker

Cofounder & Chief Creative Officer, Glo Pals

Amy was absolutely incredible to work with. She understands the consumer goods space extremely well and really helped us focus on detailing our story as part of our investor pitch.

Carl Strecker

VP of Design Management, MAX, Warner Bros. Discovery

Amy is a very intelligent and highly successful marketing professional. Highly recommend.

Phillip Swan

Founder & Managing Partner, Pi Partners

My clients who work with Amy continually impress on me the value she is delivering. Without exception, they enjoy working with her. I can’t recommend Amy enough!

Alison Arnoff

Founder, Dare 2 Be

Working with Amy is essential to any startup that wants to increase its probability of success and accelerate its journey. She is insightful, full of positive fun energy, and affable while also being impactful and effective.

Julia Simmons

VP of Marketing, MGM Studios

Amy is one of the most innovative and strategic marketing executives I have had the chance to work with.

Kevin Maher

Senior Director of Sales, New Video

Amy understands the intersection of sales and marketing and uses her experience to enhance the value to retailers and consumers alike.

Rodney Satterwhite

Founder, The Willmoss Company I Executive VP & COO, Genius Products

[Amy] is not only a stellar marketing professional with a keen eye for precisely positioning each nuance in a plan but is a solutions oriented executive, able to identify and provide solid recommendations to solve for systemic and core hurdles for an organization.

Mary Tucker

Senior Sales Executive, Bisblox I Cofounder, Experio

[Amy] helped us identify opportunities to improve our marketing efforts and provided insights and strategies that allowed us to articulate our goals quickly and efficiently. We highly recommend Amy to any business looking to take its marketing to the next level.